diff --git a/README.md b/README.md
index 7e1d412..eb38c23 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,4 @@
-# discourse-url-to-article
+# discourse-bookmark-url
 
 A Discourse plugin that detects when a URL is pasted into the **topic title** field and offers to scrape the page, extracting the article content (à la browser Reader Mode) and populating the **composer body** with a clean Markdown rendering.
 
@@ -25,7 +25,7 @@ hooks:
     - exec:
         cd: $home/plugins
         cmd:
-          - git clone https://code.draft13.com/robert/discourse-url-to-article.git
+          - git clone https://code.draft13.com/robert/discourse-bookmark-url.git
 ```
 
 Then rebuild: `./launcher rebuild app`
@@ -36,12 +36,12 @@ Then rebuild: `./launcher rebuild app`
 
 | Setting | Default | Description |
 |---|---|---|
-| `url_to_article_enabled` | `true` | Enable/disable the plugin |
-| `url_to_article_auto_populate` | `false` | Populate body automatically without button click |
-| `url_to_article_max_content_length` | `50000` | Max chars extracted from a page |
-| `url_to_article_fetch_timeout` | `10` | Seconds before HTTP fetch times out |
-| `url_to_article_allowed_domains` | *(blank = all)* | Comma-separated domain allowlist |
-| `url_to_article_blocked_domains` | `localhost,127.0.0.1,…` | SSRF blocklist |
+| `bookmark_url_enabled` | `true` | Enable/disable the plugin |
+| `bookmark_url_auto_populate` | `false` | Populate body automatically without button click |
+| `bookmark_url_max_content_length` | `50000` | Max chars extracted from a page |
+| `bookmark_url_fetch_timeout` | `10` | Seconds before HTTP fetch times out |
+| `bookmark_url_allowed_domains` | *(blank = all)* | Comma-separated domain allowlist |
+| `bookmark_url_blocked_domains` | `localhost,127.0.0.1,…` | SSRF blocklist |
 
 ---
 
@@ -49,15 +49,15 @@ Then rebuild: `./launcher rebuild app`
 
 ### Frontend (Ember.js)
 
-`initializers/url-to-article.js` hooks into the `composer-editor` component and observes the `composer.model.title` property via Ember's observer system. When the title matches a bare URL pattern:
+`initializers/bookmark-url.js` hooks into the `composer-editor` component and observes the `composer.model.title` property via Ember's observer system. When the title matches a bare URL pattern:
 
 1. A dismissible bar appears above the editor offering to import the article.
-2. On click (or automatically if `auto_populate` is on), it POSTs to `/url-to-article/extract`.
+2. On click (or automatically if `auto_populate` is on), it POSTs to `/bookmark-url/extract`.
 3. The response populates `composer.model.reply` (body) and optionally updates the title.
 
 ### Backend (Ruby)
 
-`ArticleExtractor` in `lib/url_to_article/article_extractor.rb`:
+`ArticleExtractor` in `lib/bookmark_url/article_extractor.rb`:
 
 1. **Fetches** the HTML via `Net::HTTP` with a browser-like User-Agent (follows one redirect).
 2. **Extracts metadata** from Open Graph / Twitter Card / standard `<meta>` tags.
@@ -67,7 +67,7 @@ Then rebuild: `./launcher rebuild app`
 
 ### Security
 
-- Only authenticated users can call `/url-to-article/extract`.
+- Only authenticated users can call `/bookmark-url/extract`.
 - Only `http`/`https` schemes are allowed.
 - Configurable domain blocklist (loopback/private addresses blocked by default).
 - Optional allowlist to restrict to specific domains.
@@ -97,7 +97,7 @@ Full article text in Markdown...
 
 ### Custom extraction logic
 
-Subclass or monkey-patch `UrlToArticle::ArticleExtractor` in a separate plugin to add site-specific selectors or post-processing.
+Subclass or monkey-patch `BookmarkUrl::ArticleExtractor` in a separate plugin to add site-specific selectors or post-processing.
 
 ### Paywall / JS-rendered sites
 
diff --git a/app/controllers/bookmark_url/articles_controller.rb b/app/controllers/bookmark_url/articles_controller.rb
index 992accc..584b59e 100644
--- a/app/controllers/bookmark_url/articles_controller.rb
+++ b/app/controllers/bookmark_url/articles_controller.rb
@@ -1,6 +1,6 @@
 # frozen_string_literal: true
 
-module UrlToArticle
+module BookmarkUrl
   class ArticlesController < ::ApplicationController
     requires_login
     before_action :ensure_enabled!
@@ -18,14 +18,14 @@ module UrlToArticle
         url:         result.url,
       }
     rescue => e
-      Rails.logger.warn("[url-to-article] Extraction failed for #{@url}: #{e.message}")
+      Rails.logger.warn("[bookmark-url] Extraction failed for #{@url}: #{e.message}")
       render json: { error: "Could not extract article: #{e.message}" }, status: :unprocessable_entity
     end
 
     private
 
     def ensure_enabled!
-      raise Discourse::NotFound unless SiteSetting.url_to_article_enabled
+      raise Discourse::NotFound unless SiteSetting.bookmark_url_enabled
     end
 
     def validate_url!
@@ -42,7 +42,7 @@ module UrlToArticle
       end
 
       # SSRF protection — block private/loopback addresses
-      blocked_domains = SiteSetting.url_to_article_blocked_domains
+      blocked_domains = SiteSetting.bookmark_url_blocked_domains
         .split(",").map(&:strip).reject(&:empty?)
 
       if blocked_domains.any? { |d| uri.host&.include?(d) }
@@ -50,7 +50,7 @@ module UrlToArticle
       end
 
       # Optionally enforce an allowlist
-      allowed_domains = SiteSetting.url_to_article_allowed_domains
+      allowed_domains = SiteSetting.bookmark_url_allowed_domains
         .split(",").map(&:strip).reject(&:empty?)
 
       if allowed_domains.any? && !allowed_domains.any? { |d| uri.host&.end_with?(d) }
diff --git a/assets/javascripts/discourse/initializers/bookmark-url.js b/assets/javascripts/discourse/initializers/bookmark-url.js
index aa38d2e..711df23 100644
--- a/assets/javascripts/discourse/initializers/bookmark-url.js
+++ b/assets/javascripts/discourse/initializers/bookmark-url.js
@@ -17,12 +17,12 @@ const STRINGS = {
 };
 
 export default apiInitializer("1.8.0", (api) => {
-  if (!api.container.lookup("site-settings:main").url_to_article_enabled) {
+  if (!api.container.lookup("site-settings:main").bookmark_url_enabled) {
     return;
   }
 
   api.modifyClass("component:composer-editor", {
-    pluginId: "url-to-article",
+    pluginId: "bookmark-url",
 
     didInsertElement() {
       this._super(...arguments);
@@ -75,30 +75,30 @@ export default apiInitializer("1.8.0", (api) => {
       this._hideArticleBar();
 
       const bar = document.createElement("div");
-      bar.className = "url-to-article-bar";
+      bar.className = "bookmark-url-bar";
       bar.innerHTML = `
-        <span class="url-to-article-icon">📄</span>
-        <span class="url-to-article-label">${STRINGS.bar_label}</span>
-        <button class="btn btn-small btn-primary url-to-article-btn">
+        <span class="bookmark-url-icon">📄</span>
+        <span class="bookmark-url-label">${STRINGS.bar_label}</span>
+        <button class="btn btn-small btn-primary bookmark-url-btn">
           ${STRINGS.fetch_button}
         </button>
-        <button class="btn btn-small btn-default url-to-article-onebox-btn">
+        <button class="btn btn-small btn-default bookmark-url-onebox-btn">
           ${STRINGS.onebox_button}
         </button>
-        <button class="btn btn-small btn-flat url-to-article-dismiss"
+        <button class="btn btn-small btn-flat bookmark-url-dismiss"
           aria-label="${STRINGS.dismiss}">✕</button>
       `;
 
-      bar.querySelector(".url-to-article-btn").addEventListener("click", () => {
+      bar.querySelector(".bookmark-url-btn").addEventListener("click", () => {
         this._fetchAndPopulate(url);
       });
 
-      bar.querySelector(".url-to-article-onebox-btn").addEventListener("click", () => {
+      bar.querySelector(".bookmark-url-onebox-btn").addEventListener("click", () => {
         this._hideArticleBar();
         this._commitUrlToModel();
       });
 
-      bar.querySelector(".url-to-article-dismiss").addEventListener("click", () => {
+      bar.querySelector(".bookmark-url-dismiss").addEventListener("click", () => {
         this._hideArticleBar();
         this._pendingUrl = null;
       });
@@ -113,21 +113,21 @@ export default apiInitializer("1.8.0", (api) => {
 
     _hideArticleBar() {
       this.element
-        ?.querySelectorAll(".url-to-article-bar")
+        ?.querySelectorAll(".bookmark-url-bar")
         .forEach((el) => el.remove());
     },
 
     _setStatus(message, type = "info") {
-      const bar = this.element?.querySelector(".url-to-article-bar");
+      const bar = this.element?.querySelector(".bookmark-url-bar");
       if (!bar) return;
-      let status = bar.querySelector(".url-to-article-status");
+      let status = bar.querySelector(".bookmark-url-status");
       if (!status) {
         status = document.createElement("span");
-        status.className = "url-to-article-status";
+        status.className = "bookmark-url-status";
         bar.appendChild(status);
       }
       status.textContent = message;
-      status.className = `url-to-article-status url-to-article-status--${type}`;
+      status.className = `bookmark-url-status bookmark-url-status--${type}`;
     },
 
     // Release the URL into Ember's data-binding so Discourse handles it normally
@@ -143,8 +143,8 @@ export default apiInitializer("1.8.0", (api) => {
     // ---- Fetch & populate ---------------------------------------------
 
     async _fetchAndPopulate(url) {
-      const bar = this.element?.querySelector(".url-to-article-bar");
-      const btn = bar?.querySelector(".url-to-article-btn");
+      const bar = this.element?.querySelector(".bookmark-url-bar");
+      const btn = bar?.querySelector(".bookmark-url-btn");
 
       if (btn) {
         btn.disabled = true;
@@ -153,7 +153,7 @@ export default apiInitializer("1.8.0", (api) => {
       this._setStatus(STRINGS.fetching, "info");
 
       try {
-        const data = await ajax("/url-to-article/extract", {
+        const data = await ajax("/bookmark-url/extract", {
           type: "POST",
           data: { url },
         });
diff --git a/assets/stylesheets/bookmark-url.scss b/assets/stylesheets/bookmark-url.scss
index 24e9ad4..f0732bc 100644
--- a/assets/stylesheets/bookmark-url.scss
+++ b/assets/stylesheets/bookmark-url.scss
@@ -1,6 +1,6 @@
-/* URL-to-Article plugin styles */
+/* Bookmark URL plugin styles */
 
-.url-to-article-bar {
+.bookmark-url-bar {
   display: flex;
   align-items: center;
   gap: 0.5rem;
@@ -18,39 +18,39 @@
   order: -1;
 }
 
-.url-to-article-icon {
+.bookmark-url-icon {
   font-size: 1.1em;
   flex-shrink: 0;
 }
 
-.url-to-article-label {
+.bookmark-url-label {
   flex: 1;
   min-width: 8rem;
   color: var(--primary-medium);
   font-weight: 500;
 }
 
-.url-to-article-btn {
+.bookmark-url-btn {
   flex-shrink: 0;
 }
 
-.url-to-article-dismiss {
+.bookmark-url-dismiss {
   flex-shrink: 0;
   padding: 0.25rem 0.5rem !important;
   color: var(--primary-medium) !important;
 }
 
-.url-to-article-status {
+.bookmark-url-status {
   font-style: italic;
   font-size: var(--font-down-1);
 
-  &.url-to-article-status--info {
+  &.bookmark-url-status--info {
     color: var(--tertiary);
   }
-  &.url-to-article-status--success {
+  &.bookmark-url-status--success {
     color: var(--success);
   }
-  &.url-to-article-status--error {
+  &.bookmark-url-status--error {
     color: var(--danger);
   }
 }
diff --git a/config/locales/client.en.yml b/config/locales/client.en.yml
index 153e8a9..6d84ea3 100644
--- a/config/locales/client.en.yml
+++ b/config/locales/client.en.yml
@@ -1,5 +1,5 @@
 en:
-  url_to_article:
+  bookmark_url:
     bar_label: "URL detected — import as article?"
     fetch_button: "Import Article"
     onebox_button: "Use Onebox"
diff --git a/config/settings.yml b/config/settings.yml
index d2d6e4c..1993378 100644
--- a/config/settings.yml
+++ b/config/settings.yml
@@ -1,31 +1,31 @@
 plugins:
-  url_to_article_enabled:
+  bookmark_url_enabled:
     default: true
     client: true
     type: bool
 
-  url_to_article_auto_populate:
+  bookmark_url_auto_populate:
     default: false
     client: true
     type: bool
     description: "Automatically populate the body when a URL is detected in the title (no button click needed)"
 
-  url_to_article_max_content_length:
+  bookmark_url_max_content_length:
     default: 50000
     type: integer
     description: "Maximum number of characters to extract from a page"
 
-  url_to_article_fetch_timeout:
+  bookmark_url_fetch_timeout:
     default: 10
     type: integer
     description: "Seconds to wait when fetching a URL"
 
-  url_to_article_allowed_domains:
+  bookmark_url_allowed_domains:
     default: ""
     type: string
     description: "Comma-separated list of allowed domains. Leave blank to allow all."
 
-  url_to_article_blocked_domains:
+  bookmark_url_blocked_domains:
     default: "localhost,127.0.0.1,0.0.0.0,::1"
     type: string
     description: "Comma-separated list of blocked domains (SSRF protection)"
diff --git a/lib/bookmark_url/article_extractor.rb b/lib/bookmark_url/article_extractor.rb
index d671399..d5b863d 100644
--- a/lib/bookmark_url/article_extractor.rb
+++ b/lib/bookmark_url/article_extractor.rb
@@ -7,7 +7,7 @@ require "net/http"
 require "uri"
 require "timeout"
 
-module UrlToArticle
+module BookmarkUrl
   class ArticleExtractor
     NOISE_SELECTORS = %w[
       script style noscript iframe nav footer header
@@ -80,7 +80,7 @@ module UrlToArticle
     # ------------------------------------------------------------------ #
 
     def fetch_html
-      Timeout.timeout(SiteSetting.url_to_article_fetch_timeout) do
+      Timeout.timeout(SiteSetting.bookmark_url_fetch_timeout) do
         response = do_get(@uri)
 
         if response.is_a?(Net::HTTPRedirection) && response["location"]
@@ -100,10 +100,10 @@ module UrlToArticle
       http              = Net::HTTP.new(uri.host, uri.port)
       http.use_ssl      = uri.scheme == "https"
       http.open_timeout = 5
-      http.read_timeout = SiteSetting.url_to_article_fetch_timeout
+      http.read_timeout = SiteSetting.bookmark_url_fetch_timeout
 
       req                  = Net::HTTP::Get.new(uri.request_uri)
-      req["User-Agent"]    = "Mozilla/5.0 (compatible; Discourse/url-to-article)"
+      req["User-Agent"]    = "Mozilla/5.0 (compatible; Discourse/bookmark-url)"
       req["Accept"]        = "text/html,application/xhtml+xml"
       req["Accept-Language"] = "en-US,en;q=0.9"
 
@@ -335,7 +335,7 @@ module UrlToArticle
     # ------------------------------------------------------------------ #
 
     def truncate(text)
-      max = SiteSetting.url_to_article_max_content_length
+      max = SiteSetting.bookmark_url_max_content_length
       return text if text.length <= max
       text[0...max] + "\n\n*[Content truncated — visit the original article for the full text.]*"
     end
diff --git a/plugin.rb b/plugin.rb
index 37462f3..0e8f33b 100644
--- a/plugin.rb
+++ b/plugin.rb
@@ -1,32 +1,32 @@
 # frozen_string_literal: true
 
-# name: discourse-url-to-article
+# name: discourse-bookmark-url
 # about: Scrapes a URL pasted into the topic title and populates the composer body with the article content
 # version: 0.1.0
 # authors: Robert Johnson
-# url: https://code.draft13.com/robert/discourse-url-to-article
+# url: https://code.draft13.com/robert/discourse-bookmark-url
 
-enabled_site_setting :url_to_article_enabled
+enabled_site_setting :bookmark_url_enabled
 
 after_initialize do
-  require_relative "lib/url_to_article/article_extractor"
+  require_relative "lib/bookmark_url/article_extractor"
 
-  module ::UrlToArticle
-    PLUGIN_NAME = "discourse-url-to-article"
+  module ::BookmarkUrl
+    PLUGIN_NAME = "discourse-bookmark-url"
 
     class Engine < ::Rails::Engine
       engine_name PLUGIN_NAME
-      isolate_namespace UrlToArticle
+      isolate_namespace BookmarkUrl
     end
   end
 
-  require_relative "app/controllers/url_to_article/articles_controller"
+  require_relative "app/controllers/bookmark_url/articles_controller"
 
-  UrlToArticle::Engine.routes.draw do
+  BookmarkUrl::Engine.routes.draw do
     post "/extract" => "articles#extract"
   end
 
   Discourse::Application.routes.append do
-    mount UrlToArticle::Engine, at: "/url-to-article"
+    mount BookmarkUrl::Engine, at: "/bookmark-url"
   end
 end